Thanks for attending our Summit and writing such a thorough recap. It was an awesome event and we are honored to work with so many smart clients.

But I’m still trying to figure out that magic trick…

Best,
Brett

I hope that one of the takeaways was that many of the things I was mentioning are now creeping into being. That’s why I like to demonstrate things “hands on” so that people can see them ‘working’ on the web there and then.

The real challenge will be concatenating and using the various bits and creating a service that resonates with customers. That, clearly, won’t be easy. Then again, it’s only in the last decade that we expected marketing to be slick and pretty: selling’s always been a hand-to-hand combat activity!

FYI the slides from the session are available here (click to expand the notes for an outline of the key points):
http://www.slideshare.net/ikj/ps067bazaarvoicesocialcommerce-presentation-720758

Cheers
ikj