Forget reducing the VAT rate. Shopping online at 1am in the morning after consuming a bottle of wine may soon become one of Mr Darling’s retail stimulation policies. It’s guaranteed to get you spending.
We're gonna need a bigger boat
I’ve just completed some late night consumption on LastExittoNowhere.com after finishing off a bottle of M&S own label Bourgogne. The site sells t-shirts that pay homage to memorable places, corporations and companies in modern film.
So, you get tees printed with references such as the Skynet logo (Terminator). The Winchester pub sign (Shaun of th Dead) and the Dapper Dan Pommard tin design (Oh Brother Where Art Thou).
Quite frankly I was in a mellow enough state of mind to have bought all of the designs but managed to settle for three (note to Mr Darling: One bottle of wine = three discretionary online purchases. God knows what a bottle of whisky would do?). I settled for: The Shawshank Penitentiary Prison tee (Put Your Trust in the Lord); The Devils Tower image (Close Encounters of the Third Kind); and the Hal9000 logo from 2001: A Space Odyssey
And you have to love a company that starts off an order confirmation email with “Unlike some of the multinational corporations that we feature in our shirt designs…”. Great Stuff.
Reviewing the budget detail I think Darling was highly stimulated by the vine, and it wasn’t Islington Champagne.
Here’s to red wine and long nights! Thanks for your kind comments Gavin.