Regular readers to this blog will know that I’m an old fuddy-head on matters
I love the smell of marketing in the morning...
relating to wine packaging. So, what to make of former Hollywood “enfant terrible” Francis Ford Coppola and his Rosso & Bianco Winery offering their sparkling Blanc de Blanc wine in a glamorous pink and silver mini can. The wine (Sofia) is of course named after his daughter.
When Mr Coppola was slowly losing his sanity filming Apocalypse Now I can imagine him turning to professional headcase Dennis Hopper and saying, “One day Mad Dog, I’m going to own a vineyard and name a wine after my beautiful daughter”. I can’t imagine that he dreamed of putting her in a tin can. With a bendy straw attached to the side.
This is not the first time he’s put his daughter in the can, the last outing met with a critical backlash with the Godfather Part III so will this experiment fare any better?
Oh and they come in packs of four. Handy.
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