Why can’t Tesco’s Sir Terry Leahy use Google Adwords?

Calling all Ad Agencies and Google AdWords specialists. Tesco is looking for some advice on how to turn AdWords campaigns off.

The problem was identified last week when Sir Terry Leahy (Tesco’s CEO) announced that the supermarket’s customers are extremely concerned about the the impact of cheap alcohol on society.

Sir Terry was quick to announce that Tesco listens to its customers, and has decided to act by leading the campaign for price reforms. However, due to an apparent technical glitch, Leahy has been unable to adjust his Google advertising program. Top keywords relating to alcohol are still displaying discounts, promotions and extra Clubcard points and it must be causing him some embarrassment.

If you can solve the problems below then please contact Tesco directly:

Enter the search term ‘wine’ in Google:

Screen shot 2010 05 23 at 20.58.50 Why cant Tescos Sir Terry Leahy use Google Adwords?

Enter the search term ‘lager’:

Screen shot 2010 05 23 at 20.59.361 Why cant Tescos Sir Terry Leahy use Google Adwords?

Enter search term ‘ale’:

Screen shot 2010 05 23 at 21.00.48 Why cant Tescos Sir Terry Leahy use Google Adwords?

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