The Devil has the Best Tunes

Wine advertising is almost universally appalling. Too often brand owners lazily roll out clichés relating to the country of origin (see all Australian wine advertising) or, worse still, they manufacture miserable lifestyle shots of Jamie Oliver style dinner parties where smug, white, middle class folk are to be seen drinking Chardonnay perched on various pieces of Conran furniture.

How refreshing then to finally see an ad with real invention, humour and visual impact. Yes it’s the good people at Concha Y Toro again with this fantastic animation for Casillero Del Diablo.

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2 Responses to The Devil has the Best Tunes

  1. claire stokoe June 1, 2010 at 13:32 #

    Awesome advert, really sets the mood for the legend.. wonderful

Trackbacks/Pingbacks

  1. The new iPhone demands new Wine Apps | wineoftheweek - June 10, 2010

    […] now. Well sort of. At the risk of appearing a Concha Y Toro fanboy, let me present the Casillero Del Diablo wine app for […]

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