To the 19th...
When a celebrity and a wine company get together to create a brand it’s hard not to be cynical. It really is.
In the case of Jack Nicklaus you really don’t want to wish anything other than goodwill towards one of sports true icons.
Jack has just announced a tie-up wth Terlato Wines International. The first of the wines will be introduced at the upcoming PGA Memorial Tournament at Muirfield Village Golf Club in Dublin, Ohio. There’s a Jack Nicklaus Wines Napa Cabernet, and a Jack Nicklaus Wines Private Reserve, a blend of Bordeaux grapes and Syrah.
As befits this most corporate of corporate sports, the press release announcing the partnership has been written using the infamous ‘random corporate phrase generator’:
Exhibit 1:
“The Nicklaus and Terlato families share a lifelong pursuit of excellence and achievement in their respective fields — as well as a deep appreciation for the land, whether creating memorable golf courses from stunning terrain, or growing grapes in exceptional vineyard soils.”
Exhibit 2:
“It took just moments for us to know that this was going to be a great partnership,” Nicklaus said “We immediately felt a mutual respect and a connection, sparked by a shared passion for quality and a vision to create something that embodies the high standards of both our families.”
Exhibit 3:
“Jack has lived his entire life in pursuit of excellence,” said Bill Terlato. “Whether mastering the game of golf and dominating his competition like no one before him, or by designing some of the most magnificent and distinctive golf courses around the globe, Jack has demonstrated world-class standards. We’re very proud of our relationship with Jack, his family and his brand.”
Still. At least they didn’t mention ‘synergy’.
Other golfers who’ve also lent their brand, sorry name, to wines include Mark O’Meara, Ernie Els, Arnold Palmer and Greg Norman.
Corporate BS aside Jack, We still love you. Always will.
