‘Champagne’s stiffest competition comes not from Prosecco, Cava or English sparkling wine – but from Viagra.’
This was how Decanter reported the story of Pierre Emmunel Tattinger’s speech at the recent Reuters Global Luxury Summit. What a wonderful use of an adjective. Top marks!
Taittinger is always good for a quote or two and here’s a selection from his speech:
On the economy:
‘I am worried about pensions. I am worried about the debt of our countries. We will have less money. But we will always have the time to make love and drink Champagne, and we will do it even more.’
On China:
‘China is the new United States,’ he said. ‘There is no doubt that it will be a strong market in 15 years. It will be much better than the US.’
On his brand:
“Taittinger has never been bling bling champagne. We are champagne for connoisseurs. We are artists in champagne,”
On money and art:
“If I had money I would buy Francis Bacon. He was a big champagne drinker. Every night he was having champagne.”
On Life:
“Today, life is very tough for all of us. There’s stress. We are under pressure, we have to fight, we have to be competitive. We have to face all the difficulties of life. Nothing is better than a glass of champagne to forget things for a few minutes, a few hours,”
On Tattinger:
“I am a happiness producer. Figures do not interest me.”
Pierre. We salute you.
