Info-graphics, it seems, are all the rage. To you and I they are simple graphical representations of information. To hyperbolic web marketers info-graphics are are a revolutionary new paradigm that will change the way we look at data forever (substitute ‘info-graphics’ in that sentence with any web development you choose and you too can become a web marketer – it’s easy!)
But what has all this to do with wine?
Well, I stumbled across this rather good ‘animated info-graphic’ (is there such a thing?) that shows the process of winemaking within six steps in less than 2 minutes. Bloody marvelous!
Great idea, and great resource, .. but I can’t help feeling that the person reading/preparing it didn’t REALLY understand the subject … is it just me?
“Medley of characteristics” to make red or white wine … sounds like a chemistry geek!
Ageing “can take 3-6 months” – really? Hmm
And the list of “most popular types of wine”? He’s listing grapes, not wine types.
Oh god! I’m a proper wine geek/bore … aren’t I?
Yes, I think it’s something to do with the translation! I can’t quite understand what the ‘conception of wine’ means for a start…
As in all things, if you like it, then its good. You can chat it up with the best sommeliers in the world, talk all their costly snobbish knowledge on the subject, but if you don’t honestly like it, then it sucks. That’s that. Don’t get caught up in all the hub-bub, ya know?!
Anisha, I’m afraid I don’t agree that if you like it then it’s good!! It seems to me that this is why the world is in a cultural funk and I encourage more people to stand up for objective quality rather than subjective tyranny!! I may like a Big Mac but there’s no way I’d consider it good food… Vive la Revolution comrade.