WineOfTheWeek has been slurping on about the lack of innovation in the SmartPhone sector when it comes to wine brands for some time now.
Just as we were planning on opening up the iPhone SDK to create our own Frankenwine’s monster, along comes this super concept from Veuve Clicquot.
The idea is simple. If you are attending an event sponsored by Veuve you can use your iPhone to order champagne and have it delivered to your exact location.
You enter the type of fizz and the number of bottles you require and GPS does the rest. Within minutes, a Veuve branded golf buggy bounces it’s way to your destination and a lovely lady hands you your Champagne.
They call it their ‘concierge’ service and WineOfTheWeek witnessed it’s debut at the Gold Cup Polo finals last Sunday.
Yes, ok. You read that correctly. In what can only be described as a complete betrayal of our value system WOTW attended a Polo event. Can I offer up ‘we go to these events so that you don’t have to’ as a justification? Someone help me out here!!!
Putting my class prejudices aside, the concierge service is a good example of how to use the iPhone’s geo-location services to good effect during event marketing so we’ll give them a thumbs up.
The app also contains an events calender and invite friends function however the latter requires friends to also have the app installed for it to make it any use.
And the Polo? Didn’t understand a single minute of it. Although some bloke told me that, just as in football, there aren’t any decent English players. Very reassuring.
Now, where did I leave the latest edition of Tatler? Is that it there underneath my Boden catalogue…?
The iPhone4 may be a cr*p phone but it takes nice pictures
If the consumer doesn’t come to you, you come to the consumer. I think this is a super concept and a great App. The brands who proactively find their consumers as oppose to wait for them to find their shiny websites are definitely winners.
And thumbs up for the Polo!