An old one but without doubt one of the best. Kathy Lee Gifford performs an extraordinary demonstration of possibly the most bizarre product of all time – a bra that doubles as wine storage.

Ladies and Gentlemen, we give you “The Wine Rack”.

Watching the following video is like rubbernecking the aftermath of a car crash. You just can’t take your eyes off it. Two chaps set out to match chilli and wine by simply eating raw chilies until they can’t take it anymore.

Want to see two men cry? Then watch lkka and Arto of www.viini.tv…

Food&Wine: Grower champagne and Habanero from ViiniTV on Vimeo.

Up until 1m 40 seconds, this video had us a tuttin’ and a huffin’. It just felt like another dull lecture on how to savour your wine.

But then carnage breaks out and WineOfTheWeek embraced the spirit of this extremely unique wine taster. Stick with it and your patience will be rewarded.

To many people Gary Vaynerchuck is the trailblazing internet wine guru who pioneered the fusion of wine with the social web.

At WineOfTheWeek we approach Vaynerchuck with reverence but at the same time we’d rather have our teeth extracted with dirty pliers than sit through an episode of the shouty-man’s ‘Thunder Show’ on WineLibraryTV.

Here at WOTW towers we like our wine videos to feature a little more tasting and a little less sniffing. That’s why we are starting a campaign to awaken Jason Rodriguez from his slumbers so that we once again see the glorious  Drunken Wine Critic, last appearing on the web in 2009.

We invite you to compare and contrast and then ask yourself one simple question “Which one would you rather share a bottle with?”

In the Red Corner:

In the White Corner:

Who wins? You decide?

It’s not often that WineOfTheWeek finds itself on the SoCal Glamour Girls website but a google alert (you gotta trust those links right?) recently had us clicking through to this rather different approach to wine news reporting.

In a departure from their usual ‘All American Girl in Black Latex’ videos the saucy minx’s at SoCal Glamour Girls take a pop at the Alabama Alcoholic Beverage Control Board’s decision to ban a wine label they felt to be pornographic. The Californian Cycles Gladiator wine features the kind of artwork you’d see on the tattooed torso of many a hairy biker but the imagery proved too much for Alabama.

How to best present this story? Well with a buxom young maiden in a bikini of course.

Ad agency meeting, somewhere in Manhattan…

Beer Brand: We’re really worried about these stats that say people are drinking more wine than beer
Ad Agency: Relax! Wine is for pussies.
Beer Brand: So what’s your idea?
Ad Agency: OK, so we open in a laboratory. A sexy ‘intelligent’ scientist type chick conducts an experiment on mice. She lets some of the mice drink wine and some of them drink beer
Beer Brand: Er, where is this going, exactly?
Ad Agency: Well the mice that drink wine just slouch around doing nothing.
Beer Brand: And the mice that drink beer?
Ad Agency: Well they get off their faces and totally lose it.
Beer Brand: The point being?
Ad Agency: Wine is for pussies and beer is for parties!!
Beer Brand: Put down 10 mill on the media campaign. Let’s do it!

Makes me glad to be a pussy.

Ollie leaves Stan in charge of bottling their home-made wine. Another fine mess ensues.

Oh dear.

Info-graphics, it seems, are all the rage. To you and I they are simple graphical representations of information. To hyperbolic web marketers info-graphics are are a revolutionary new paradigm that will change the way we look at data forever (substitute ‘info-graphics’ in that sentence with any web development you choose and you too can become a web marketer – it’s easy!)

But what has all this to do with wine?

Well, I stumbled across this rather good ‘animated info-graphic’ (is there such a thing?) that shows the process of winemaking within six steps in less than 2 minutes. Bloody marvelous!

Maynard James Keenan is my kinda man. By day, Keenan works the soil in the service of Bacchus the god of wine. By night he kneels at the alter of the rock gods as the frontman of Tool and the hydra-headed Puscifer.

Over the years WineOfTheWeek has been guilty of sneering at the long list of  celebrities who adopt vineyards as vanity projects or allow their name to used by profit seeking corporate initiatives. In Maynard, WineOfTheWeek has found it’s celebrity salvation.

In the documentary ‘Blood into Wine’ Keenan shows that he’s a committed oenophile. He’s learnt his vini and viti and has a real passion for the vine. The documentary charts the determination of Keenan and his winemaking partner Eric Glomski to produce something beautiful in the harsh terrain that is Arizona.

Take a look at the trailer below to get a feel for the tone of the movie and find out more about Keenan’s wines at their (pretty damn spectacular) website.

WineOfTheWeek isn’t sure when and where this movie will get a UK screening but rest assured, we’re on the case to be the first to get a hold of it.

Every man needs a hobby. This man’s hobby involves roller-blading through lines of wine bottles carefully arranged to play Mozart when he hits them with customised spurs on his skates . Yes. That’s exactly what this man’s hobby is. Watch on…