Tag Archives: marketing
lard1

Anyone fancy a wine glass full of lard?

This just in from the Press Association:  ’A regular Chinese takeaway contains the equivalent of a wine glass full of lard.’ WineOfTheWeek loves it when a brand  commissions a research company to produce blindingly obvious findings that they then hand over to a PR company to sex up and pimp around to lazy journalists. It’s [...]

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veuve cliquot

iPhone App delivers Veuve Clicquot via GPS. Say What?

WineOfTheWeek has been slurping on about the lack of innovation in the SmartPhone sector when it comes to wine brands for some time now. Just as we were planning on opening up the iPhone SDK to create our own Frankenwine’s monster, along comes this super concept from Veuve Clicquot. The idea is simple. If you [...]

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jacobscreekperfectchill

Jacobs Creek Confirm Why We Shouldn't be Drinking Their Wine

An example of one of those depressing articles that you occasionally read in the Wine Press.  Read and weep as JC’s lazy marketeers deliver phrases such as “We are excited about this opportunity to engage with our target audience…blah, blah blah”.  The JC marketing guys really are the Spinal Tap of Wine, but at least [...]

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large_palin_sarah

Sarah Palin guilty – it's just not Hockey, Mom.

So, Sarah Palin has been found to be in violation of a state ethics law prohibiting public officials from using their office for personal gain. What amounts to a sacking of a senior public official over a family feud, marks the end of another depressing week in America’s presidential politics. It’s doubtful whether the ruling [...]

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