Tag Archives: wine marketing

Wine versus Budweiser?

In this advert Budweiser seem to be targeting the whole wine category by using a combination of lab mice, a hot scientist and a dodgy old fella who loves to throw shapes. Is the iconic beer brand suddenly frightened by the enemy within?

Read full storyComments { 4 }
wineoftheweek_3D

Three Dimensional Wine is Now a Reality

The film critic Mark Kermode has strong views on 3D films. Quite simply he hates them. For Kermode 3D is a gimmick designed to make us pay more for our cinema tickets and does nothing to enhance the quality of storytelling. Last week it was announced that South Australia’s wine regions will feature in what [...]

Read full storyComments { 0 }